The webteam have written a discussion paper about the use of Google Analytics versus our current analytics software. Following research, consultation with our users and 'trial and error', we have come to the conclusion that it would be beneficial to the University to use Google Analytics as our primary analytics tool. The main reasons for this were, no cost and better usability.
We deemed the risk of the service from Google being unavailable minor enough to be acceptable and would varify its accuracy by comparing the results to our own server logs on a regular basis.
We were pleased when our 'Web Steering Group', the overarching group that makes decisions about the University's online development, accepted the paper.
Yes, like many, we too are selling our soul to the Google empire.
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